How to Encourage Patient Reviews Across Multiple Platforms

In an era where online reputation influences patient decisions, encouraging reviews is critical to the success of your medical practice. While programmatic marketing increases visibility, patient reviews provide the credibility needed to turn online impressions into real appointments.

Strategies to Encourage Reviews from Patients

Make It Easy for Patients to Leave Reviews 

The fewer steps a patient has to take, the more likely they are to leave a review. Set up automated post-appointment texts or emails with direct links to preferred review channels and create a QR code for patients to scan while they are in your practice.

Ask at the Right Moment 

Timing matters. The best time to request a review is when a patient expresses satisfaction, whether it’s at checkout or after a successful treatment. Train your staff to say, “We’d love to hear about your experience. If you have a moment, please consider leaving us a review.”

Respond to Reviews- Both Positive and Negative 

Patients are more likely to leave a review if they see that your practice values feedback. A simple “Thank you for your kind words” or a thoughtful response to constructive criticism shows engagement and professionalism.

Create a Review Incentive Program 

Encouraging patients to leave feedback with creative, non monetary incentives, such as entering them into a general practice appreciation drawing, can boost engagement.

By implementing these strategies, your practice can build a strong online reputation, enhance patient trust, and improve overall engagement, all while maximizing the impact of programmatic marketing.